Search Engines are often reported to penalise you for having duplicate content on your web pages. This can be a problem especially when using dynamic parameters in your URL's as your rankings can be negatively affected if you don't do something about it. This is wherethe "Canonical" tag comes in to help.
 

Whenever you come up with a new blog post, a new marketing idea or simply a new page on your website, you want to track it to see how well it does and who is talking about it. Using Google Alerts, you can receive an email whenever that page is indexed by Google so you can see exactly who is talking about you!
 

One of the biggest challenges that a new web design company has (ourselves included) is how to drum up new business. Once you've established yourself and have a solid customer base then this isn't so much of an issue as you have solid foundations and lots of people to call on for referrals and recommendations.
 

There are lots of mistakes that people make in web design, especially when it comes to usability. If you make something "hard to do" or "hard to find" then your visitors will usually make the decision fairly instantly that they don't like your site.